Chrysalis expands business by adding rings to jewellery offering

Chrysalis rings

Bangle-concept fashion jewellery brand Chrysalis has added rings to its jewellery offering.

For AW15 the brand transformed its best-selling Good Fortune bangles into necklaces and now, for SS16, it’s created Good Fortune rings to match.

Presented at Jewellery & Watch the rings include birthstone crystals for each month of the year.

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Talking to Professional Jeweller about the new offering, Chrysalis co-founder Andrea Maine commented: “I think the new collections have been really brilliant for us because it’s showing we are expanding into different product groups.”

Maine predicts the rings will be a best-seller for the brand because they have been created for one size to fit all. She expresses that this concept will make it easier for the retailers to sell and for consumers to buy as gifts.

In addition to the Good Fortune rings Chrysalis has also introduced rings to its new Spirited collection and a whole new range called Friendship at Jewellery & Watch.

Friendship features twelve wrap style bangles that can be also be worn as necklaces. Each wrap features colourful glass and 14ct gold plated beads.

Tags : Andrea MainebangleschrysalisfriendshipGood FortuneJewelleryJewellery & WatchringsSpirited

The author Stacey Hailes

Editor, Professional Jeweller

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