Chrysalis joins CMJ as part of UK growth strategy

Chrysalis CellShop

Award-winning British jewellery brand Chrysalis has become an approved supplier of the Company of Master Jewellers (CMJ) as it seeks UK growth.

The approved supplier status is part of the brand’s continued commitment to increasing its UK & Ireland distribution where it sees huge potential.

Chrysalis co-founder and director, Andrea Maine, comments: “We’re delighted to have been granted approved supplier status by the CMJ. Being a British brand it’s important for us to mirror our international success at home, where we see so much potential for the brand. We’re looking forward to strengthening our existing partnerships and building new relationships with the CMJ’s network of leading independent retailers.”

Story continues below

Chrysalis has seen great success with CMJ retailer Mococo. Following a triumphant four store trial in November 2015, Mococo increased the brands presence to shop-in-shops across all eight of stores and added to brand to its online protfolio.

Chrysalis will be exhibiting at the upcoming CMJ Autumn trade event taking place in August. Along with its bestsellers the brand will be showcasing new collections ‘Cherished’ and ‘Mythos’ as well as Bodhi, which sees the brand launch sterling silver earrings and rings for the very first time.

Specialising in personal jewellery meaningful to the wearer, designed to capture life’s most precious moments; Chrysalis is known for its signature stacking bangles and wraps featuring a unique expandable mechanism allowing one size to fit all.

Having extended its product offering to include earrings, necklaces and rings, the brand continues to evolve and go from strength to strength.

Tags : Andrea MainechrysalisCMJCompany of Master JewellersJewellery

The author Stacey Hailes

Editor, Professional Jeweller

Leave a Response