Chrysalis launches first model campaign


Charm-based brand Chrysalis has launched its first model campaign.

Shot by renowned fashion photographer Paul Farnham, the #MyStoryMyStack campaign pays homage to the brand’s English heritage and free spirit.

The model can be seen ambling along the beach in an array of Chrysalis jewellery, feeling completely at one with her surroundings on East Sussex’s Camber Sands.

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#MyStoryMyStack showcases new collections Bohemia, Charmed and Two of a Kind, all set to launch in September, as well as best-selling collections Friends & Family, Spirited and Gaia. Chrysalis’ signature expandable bracelets, necklaces and rings are stacked in varying combinations creating unique looks.

The campaign, comprising of 12 model shots, campaign and behind the scenes videos, which will be used for advertising across print, online and social media. The images will also appear in stockists nationwide.

Tags : chrysalisfashionJewelleryjewellery campaignPaul Farnham

The author Stacey Hailes

Editor, Professional Jeweller

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