Chupi founder pegged as one of Ireland’s business bright sparks

Chupi Nissan ambassador

Founder of multi award-winning Irish jewellery brand Chupi, Chupi Sweetman, has been named as one of ten ambassadors in the Nissan Generation Next 2017 programme.

The scheme awards people with the use of a free car or van to support business ambitions on a local, national and international stage. The competition invited entries from across Ireland, with the public then asked to vote for the most deserving winners.

Sweetman, who has been gifted the use of a Nissan Micra for the next 12 months, will also be working with Nissan on a range of collaborations throughout the year to generate further publicity for the jewellery brand.

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Sweetman said: “We were overwhelmed when we found out that we were one of the winners. As a start-up business, this scheme has given us incredible support and means we will be able to do all sorts of exciting things this year. The support from our customers was amazing – we received several thousand emails and messages from so many people sending us good luck wishes.”

Former Topshop designer Sweetman founded Chupi in 2014. The brand offers delicate, hand-crafted jewellery in gold and silver inspired by “wild and natural things”. Each piece is designed, manufactured and finished in Ireland.

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Alex Douglas

The author Alex Douglas

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