Fine cultured pearl specialist Claudia Bradby Jewellery recently launched a series of in-store ‘Pearls and Prosecco’ themed events with selected retailers around the country.
To showcase the retailer events and celebrate the launch of Claudia Bradby’s new collection ‘Moonlight’, the brand has been inviting retailers to enjoy Pearls and Prosecco at its CMJ stand.
The idea initially launched in June to coincide with the pearl birthstone month of June, but as the event proved to be such a success with retailers and customers Claudia Bradby has extended the programme to run throughout the year.
Consumers had the opportunity to view Claudia Bradby pieces in an intimate setting.
Director and designer Claudia Bradby comments: “The stores we have worked with so far have been fantastic hosts and customers have enjoyed the friendly, intimate atmosphere; and the bubbly of course.
“There is genuine interest from retail staff and customers in learning more about pearls and the opportunity to tell our brand story in person really helps to create a lasting connection with the jewellery.”
Retail staff and consumers enjoyed meeting the designer and learning more about pearls.
Visitors to International Jewellery London can also enjoy Pearls and Prosecco at the Claudia Bradby Jewellery, whilst also being about to view the Moonlight range take inspiration from the contrast of dark and light in the night sky.
