Welsh jewellery brand Clogau Gold has today debuted its TV advert for Christmas 2020.
The brand revealed its advert’s message is not to get caught up in the idea of the perfect Christmas, but to spend it with the right people.
The advert was created by Welsh agency S3 Advertising. Its head of planning, Sarah Mason, commented: ““As a brand that helps us navigate back to what really matters when we’ve lost our way in the world, we explored a number of ideas that could bring this to life at Christmas.
“The idea that stood out for us most was the unattainable quest for perfection.
“When December rolls around, it’s easy to get consumed and distracted by choosing
perfect gifts, decorating the perfect tree and cooking up the perfect Christmas lunch.
“But building upon Clogau’s brand idea, we wanted to take the pressure off – this year
Starring Clogau ambassador, TV presenter Gethin Jones, and overlaid with a choir
singing ‘Ding Dong Merrily On High’ in the Welsh language, the ad takes the audience
through the story of a family collecting their Christmas tree, planning to emulate the
perfectly decorated version as featured in a festive magazine.
“Of course, things never go that smoothly in real life, and instead we see the highs and
lows as the tree’s put up,” said S3 Advertising’s creative lead, David Warfield.
“It’s a nightmare to get through the front door; the lights are in a tangled mess; the
baubles have smashed, and it doesn’t really fit the space it was intended for.
“So, when our mum holds up the magazine for one final time to assess their handiwork,
the family’s tree is somewhat lacklustre.
“But, as we end on a scene of the family smiling and laughing together, staring at their
beloved and dishevelled tree, it all becomes clear – Christmas doesn’t have to be perfect,
but it’s who you share it with that really matters.”