Brand’s new Christmas campaign filmed in Wales.
Clogau Gold has unveiled a new TV advert for its Fairytale campaign, which debuted last Friday on ITV in England and Wales, during prime-time viewing slots.
The Fairytale advert had its first airing after Coronation Street and during Piers Morgan’s Life Stories on Friday October 26.
The campaign film was filed in the Welsh coastal resort of Portmeirion – famed for its ceramics and crockery – as well as Blackrock Sands.
The 40 second advert was aired “to expose the brand to a new audience as well as establish a fresh appeal to an existing audience using a newly adopted Fairytales theme”.
Clogau said it is confident that the heightened awareness created by the nine-week campaign will increase Christmas footfall, and sales, amongst a strong retail partner network. It is also set to launch an iPad and iPhone app to support the campaign.
Clogau’s brand manager Sonia Menezes, said: “Storytelling through beautiful jewellery is at the very heart of Clogau. The TV advert takes its inspiration from our jewellery and the pure magic felt when gifting and wearing these beautiful keepsakes.”
The brand will also host a competition to win a piece of jewellery featured in the advert both through its site and retail stockists.