Clogau Gold is to open five new stores over the coming months after enjoying a successful 2020, in spite of the coronavirus pandemic.
Based in North Wales, Clogau will open its new stores in locations including in Chester and Wrexham.
This comes as the company reveals that its 2020 turnover has shown year-on-year growth.
The business has also raised £200,000 for NHS charities via customer donations, a raffle and demand for its exclusive NHS pin badge.
Clogau has unveiled new outlets in Carmarthen, Bangor, Swansea and Llandudno in past months, and plans to add Chester, Wrexham, Ruthin and two more premises in South Wales to that list.
Clogau managing director, Ben Roberts, cited the influence of celebrities like TV star Gemma Collins, Love Island’s Dr Alex George and Real Housewives of Cheshire regulars Lauren Simon and Tanya Bardsley as having a big impact on the campaign.
“It has been a difficult time, but the team has really come together and done a brilliant job, especially in producing so many of the pin badges,” said Roberts.
“All profits will go directly to NHS charities, which is amazing; we had hoped to raise £25,000 so to pass the £200,000 mark is incredible.”