CME, a leading wholesaler of a wide range of non-branded sterling silver with over 40 years’ experience, has unveiled its new website.

It said the website is more modern and intuitive, making the user experience as simple as possible.

It is important to CME, the company said, that busy retailers can get the goods they want, find inspiration and get an understanding of all that the company has to offer.


The website, accessible on mobile and a wide range of web browsers and devices, has a number of new and improved features.

“We’ve introduced new functions and a range of filters to make the site easier to use, which is essential as our range is so extensive,” said director, Andrew Hunt. “Customers appreciate the easy-to-follow breadcrumbs which makes it easy to flip between categories and product types.”

There is also a new blog and newsletter – adding information, industry insights and perspectives on trends as they emerge – as well as the option to view the company’s catalogue in PDF.

In the past, CME aimed to release larger numbers of products surrounding trade shows, but its aim now is to release products each month. These can be viewed in the ‘What’s New’ section.

The ‘My Account’ section offers various options to create wish lists, track orders, view past and outstanding invoices and update details and passwords.

A live chat function will launch in September and CME are working to add stock information to the website.

Traditionally shy of social media, the company revealed it will be taking to LinkedIn for the first time, providing company updates there. See below for links to its LinkedIn page and new website.