The Company of Master Jewellers (CMJ) has announced it will hold a series of break-out seminars and workshops on day one of its two-day UK Jewellery Conference for the first time this year.
The new format of day one, with seminars taking place throughout the day to punctuate presentations from speakers, will offer greater choice and value to delegates to the UK Jewellery Conference, which will take place at the East Midlands Conference Centre and Orchard Hotel on 3-4 October.
The seminars will be led by experts from the worlds of retail, marketing and beyond, bringing delegates together in informal, intimate groups to create interactive and inclusive discussions.
Jon Bradshaw will host a session on the Psychology of Influence & Persuasion, while Stuart Bissett, an independent consultant in the watch and jewellery retail industry, will discuss what independent retailers can learn from the multiples’ approach to planning, budgeting and stock management.
Other seminar topics will include security threats and trends by TH March, diamond grading standards by the International Institute of Diamond Grading & Research (IIDGR), social media strategies and marketing on small budgets by FACETS PR, and a seminar by consultant Jo Henderson on the importance of creating a customer journey.
Willie Hamilton, chief executive of the CMJ, said: “Now in its fifth year, we continue to receive excellent feedback from anyone who has attended the UK Jewellery Conference in the past. However, we are always looking for ways to keep the format fresh and to generate new interest, especially now that day one of the conference is open to non-CMJ members for the very first time this year. The new format with seminars throughout the day should bring even more value to what is already established as an informative, must-visit business event.”
The CMJ has already announced its speaker line-up for day one, which includes a “mystery speaker” whose identity will only be revealed when they step onto the stage.
Keynote speakers at the UK Jewellery Conference are retail consultant Howard Saunders on day one and customer service specialist Linda Moir on the second day.
Howard Saunders will be sharing his experience of working with Marks & Spencer and Westfield to develop retail innovations, while customer service specialist Linda Moir will talk on her successful projects delivering customer service solutions for London’s 2012 Olympic Games and Virgin Atlantic.