CMJ brands new stand scheme at meeting a success

Buying group receives positive feedback from retailers and suppliers.

The Company of Master Jewellers (CMJ) has branded the launch of its new shell scheme at its spring trade event a success.

The event, which was held on March 13 to 14 at the Hilton Metropole in Birmingham, was the buying group’s biggest to date and was a launchpad for a new stand scheme.

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CMJ chief executive Willie Hamilton said he was extremely pleased by the new look show, which he said was changed to meet the needs of the group’s increasing number of members and suppliers. He added: “With the growth of the group in recent years, our twice yearly buying meetings have evolved from small meetings in a hotel room with 20 suppliers to an exhibition that showcases over 100 suppliers across three big showrooms. The new shell stand scheme offers retailers and suppliers more space to conduct their business in a more private and professional environment.”

Hamilton added that the new schemes also helped brands exhibiting at the meeting to better communicate their brand values. He said: “An important element of selling jewellery is looking at the entire branding proposition. Our retailers are not content with merely looking at product but also need to be aware of available point of sale materials and marketing opportunities that will help them sell watches and jewellery to their customers. Many of our suppliers understand this, and we were pleasantly surprised to see the investment many of them have made in producing first rate stands at our show.”

Show organiser, CMJ operations and branding manager Lucy Hill, said the option of stands was well received by retailers and the majority of suppliers. “One of my aims in organising the new stand system was to improve the lighting at the show,” she said. “It is virtually impossible to sell jewellery without displaying it with proper lighting. We have achieved this at our event and trading was improved as a result.”

New suppliers exhibiting for the first time for the CMJ included Skagen, MeisterSinger, Breil and D&G watch brands, jewellery designers Fei Liu, Alexis Dove, Rachel Galley and Daisy Knights and fashionable jewellery brands Daisy, Babette Wasserman and Missoma. “I am very happy to join the CMJ family, who have made me feel so welcome this weekend,” said Fei Liu. “It has been a very good show for me and I have opened several new accounts with retailers that I wouldn’t have been able to contact without being a part of CMJ”.

The CMJ has more than 120 members representing 250 shops across the UK and Ireland. Overall attendance at the two-day event topped 600 and included a gala dinner for more than 400 people on the Sunday evening. With a British summer beach theme, guests were wined and dined with entertainment from popular live band The Bogus Brothers.



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