CMJ drives 276% sales uplift at Shaun Leane


Brand reports on increasing interest in fine jewellery lines.

British jewellery brand Shaun Leane has won a sharp increase in business through The Company of Master Jewellers (CMJ), according to fresh figures from the buying group.

The brand’s sales through the CMJ have grown 276% in the 12 months to the end of September 2013, after the brand joined the group in March 2012.

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Shaun Leane, the brand’s eponymous founder and designer, said: "“Since joining the CMJ we have had the opportunity to meet with some of the most fantastic stores across the UK, and have now opened over 10 new accounts.

“There is a real feeling of support within the CMJ, and Willie Hamilton in particular has really supported us within the group. He has given great advice in which stores may be more suitable for our product, and is very attentive to our needs. The twice-yearly CMJ trade gatherings allow us to catch up with our stockists, discuss business and a chance to gather feedback. As a whole, it has helped us build an even stronger relationship with our partners."

Leane added that the brand’s silver collection continue to be a front runner with UK stockists, noting its Cherry Blossom and Signature Tusk Collections to be two bestsellers.

The brand has also opened a number of fine jewellery accounts through the CMJ, which Leane says "is very encouraging", with the aim of placing its silver and fine collections side by side through a number of UK retailers.

CMJ chief executive Willie Hamilton said: “These figures are a good example of how we work with CMJ approved suppliers and our retail members, to support both sides of the business, by identifying ‘on-trend’ products and introducing new suppliers to the most appropriate retail partners within the group.”

Shaun Leane is just one of a number of brands said to be enjoying uplift through the CMJ, with fine jewellery and bridal brand Hans D Kreiger up 174% year-on-year, Sheldon Bloomfield up 81% and Guess watches and jewellery jumping 132%.

Tags : CMJDesigner JewelleryShaun LeaneThe Company of Master Jewellers
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