The Company of Master Jewellers (CMJ) has added another string to its bow when it comes to support of member retailers with the release of its very first Retailer Insight Report.

The 28-page document looks at what to expect from consumers’ behaviour following the easing of lockdown, as well as what retailers can do to entice shoppers back to their stores.

It does this through collating information from a range of leading sources, such as Mintel, GfK and KPMG.


The CMJ said that it aims to publish the reports on a regular basis in order to keep its retailers up to date with the latest market insights.

Emmet Cummins, managing director of the CMJ, said: “The CMJ has three clear goals, and one is that we will embrace the belief that data is king, knowledge is power.

“We promised to seek relevant data and analyse the insights to drive performance within the CMJ and the membership – this is one of the ways we are doing this for our retailers.

“It’s important to add that this report doesn’t just go over what has already happened – everyone already knows what a tough 12 months it has been for the high street.

“This report will arm CMJ retailers with the knowledge to get their businesses set for the future, highlighting the key trends in retail and product – backed up by statistics from some of the leading research and analytical bodies.

“The aim of the report is to empower retailers and to support as well as challenge their business decisions to ensure they are in line with industry trends and information.”