CMJ launches new consumer-facing website

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The Company of Master Jewellers launched a new website this week that focuses on promoting CMJ retailers and brands to jewellery customers across the UK and Ireland.

The new site includes a facility for consumers to search for their nearest Master Jeweller by postcode and contains page profiles of all CMJ retail members and brands.

Other facilities include online news pages featuring stories from CMJ retailers and CMJ approved supplier brands and buying guides that include features on seasonal jewellery styles, watch guides, advice on buying diamonds, hallmarking, taking out jewellery insurance and jewellery repairs.

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The new website, which was designed and developed for CMJ by Design Unique and iSynergy, acts as an online showcase for all members and suppliers. Both brands and retailers have direct control of their pages on the new site to allow regular updates to keep the site’s content topical and fresh.

CMJ chief executive Willie Hamilton, says: “We see this as an opportunity to deliver additional benefit to retailers and suppliers who are part of CMJ. As consumers’ use of web searches become more sophisticated, we want to ensure that when they are looking for a master jeweller or specific brand, they can rely on the assurance of the CMJ to know they are looking at a trusted brand.”

The new consumer-facing website can be found at

Tags : brandsCMJCompany of Master Jewellersconsumer-facing websiteconsumersDesign UniqueiSynergynew websiteretailerswillie hamilton

The author Stacey Hailes

Editor, Professional Jeweller

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