Jewellery and watches PR agency CMJ Media has changed its name to FACETS PR in a bid to tackle confusion about its relationship with the Company of Master Jewellers.

The company has completely rebranded its image and website after strategy work and regional focus groups revealed a lot of confusion around the difference between the Company of Master Jewellers and CMJ Media. Its new look features bright, contemporary colours in a bid to move away from its more formal, corporate identity as CMJ Media.

FACETS PR director Sarah Carpin explains: “The original aim of CMJ Media, when we launched the business four years ago, was to provide marketing and publishing support for CMJ retailers along with PR and marketing services for jewellery and watch brands. What we’ve discovered since then is that PR, marketing, event management and media buying services are the areas that are generating the most growth and the most profit. These are the areas that FACETS PR will now be concentrating on from our London office.”


FACETS PR will also focus its attention on consultancy work, giving emerging and established brands advice of price points and products that suit the UK market.

Carpin adds: “We have the B2B experience in market research, product development and knowing the key jewellery buyers (and what they’re looking for) that no other agency can offer.”

The Company of Master Jewellers is the parent company of FACETS PR, which aims to be a “small but growing revenue stream” for the Group.

Carpin adds: “We are the first CMJ satellite business enterprise and we have paved the way for other CMJ backed enterprises to follow in the future.”