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CMJ partners with award-winning jewellery brand


Designer jewellery brand Coeur de Lion has become the latest to become a supplier to the Company of Master Jewellers (CMJ).

Active from 1 October 2021, Coeur de Lion is an official supplier partner to the CMJ.

Under the terms of the agreement, the CMJ will be working with existing stockists to help develop and grow Coeur de Lion within their businesses, as well as assisting the brand’s growth by seeking new distribution points within the CMJ retail membership.

Amber Saunders, CMJ director of membership development, said: “We know from members’ feedback that Coeur de Lion is performing well across the country, so it will be a great addition to the CMJ family.

“We look forward to working closely in partnership with the brand to help fulfil their targets for growth and support their distribution network across the country.”

Coeur de Lion jewellery is all handmade in Stuttgart, Germany. The brand also sells watches.


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