Competition returns to Birmingham for second year.

Buying group The Company of Master Jewellers (CMJ) will return to The Jewellery Show in Birmingham next month with its annual award for Best Jewellery Collection at The Jewellery Show 2012.

The award will be judged by all CMJ member retailers who visit the show, who will vote based on design quality, innovation, commercial appeal and price.


The winner will receive a trophy to display for the duration of the show, as well as the chance to showcase the winning collection at a subsequent CMJ buying meeting.

CMJ chief executive Willie Hamilton said: “This award looks at the overall package for a successful collection – not only original jewellery design and excellent craftsmanship, but also the commercial appeal and retail price point. At the CMJ, we support our buyers and retailers alike – with this award we are giving CMJ backing to the winning brand, while letting retailers know that the collection is strong across the board so that they can buy with confidence.”

IBB Amsterdam fine jewellery brand Tirisi won the prize in its inaugural year at The Jewellery Show 2011.