Winner will have the chance to show work at a CMJ buying meeting.

The Company of Master Jewellers (CMJ) will launch a new award for the best new jewellery collection at The Jewellery Show at Spring Fair International, held in Birmingham next month.

The award will be judged by CMJ member retailers attending show, who will vote on their preferred new jewellery collection based on criteria according to design quality, innovation, commercial appeal and price.


The winner of the award will be announced by CMJ chief executive Willie Hamilton during a champagne drinks reception at 5.20pm on the Tuesday of the show at the Pandora Catwalk and Café area. The winner will receive a trophy and the chance to showcase the winning collection at the next CMJ Buying Meeting, which will be held on March 13 to14.

Hamilton said: “We want to give an award that not only recognises the importance of good and original jewellery design, but also looks at the quality of craftsmanship and the commercial appeal of the collection, including the retail price point.

“This is the formula for a bestselling collection. The winner of this award will be getting The CMJ stamp of approval, which will give retail buyers added confidence to make an investment in buying the winning collection.”