The Company of Master Jewellers (CMJ) overcame fears of negative consequences brought on by Brexit uncertainty to report strong orders at its August trade event.

The ‘new look’ event took place at the Hilton Birmingham metropole from August 4-5, with suppliers and retailers speaking of a “vigorous order flow”.

The event surpassed the 100 supplier mark, with a total of 104 supplier business featuring – up seven from the total at the last show in February.


And many of those firms spoke highly of the event and the success they had experienced.

Himanshu Shah, director of Hatton Garden-based diamond jewellery supplier Andre Michael said that the company experienced record sales, and says she was “very impressed’ with the organisation of the event.

Emma-Louise Gregory, UK & Ireland sales director of UNOde50, shared: “We acquired over 10 new retailers and lots of positive follow up enquiries.”

She added: “We had a steady stream of retailers and friends in the trade visiting our stand, to view our latest collections.We also had a lot more footfall onto the stand due to the new ‘speed dating’ concept, meaning we could share our brand story and in turn opened with some great new partners.”

Craig Skinner, UK sales director of Royal Selangor, added: “We had a good show and achieved more orders than last year. More than happy with the results and hopefully lots more to follow within the peak trading period.”

Retailers also commended the trade event for introducing them to new suppliers. This was enhanced through a ‘speed-dating’ style initiative.

Among retailer members of CMJ, Richard Wehrly, director of Wehrly Bros., said: “We placed some nice orders and found some lovely product. The Speed Dating mechanic used at the recent trade event was fantastic as it engaged us in conversation with suppliers whom we hadn’t previously met.”

Simon Schachter, director of new member Saul Cass, remarked: “I connected with potential new suppliers, as well as existing ones and came away with two new confirmed suppliers who may become important for our future growth.”

The new look show featured a programme dedicated to help retailers bolster turnover and profitability and free training sessions by industry experts on topical areas impacting on gems, pearls, understanding and selling watches, and the customer’s journey.

There was also positive feedback for a headline talk by best-selling motivational author and speaker Shed Simove at the Sunday night dinner.

Helen Dimmick, consultant to the CMJ and interim business leader, concluded: “I am absolutely thrilled with the positive responses to the CMJ Trade Event. From this we have many exciting successes to enhance and develop.

“We also have taken opportunities to learn and improve to ensure we strive forward for even greater collective results. Onwards and upwards!”

CMJ will be exhibiting at International Jewellery London (IJL), at Olympia from September 1-3, at stand number E30.