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CMJ vows to make good on promise to ‘lead, engage, and enhance’ with trade event changes

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The Company of Master Jewellers’ next trade event will make good on its promise to ‘lead, engage and enhance,’ says the buying group’s consultant, Helen Dimmick.

In a networking first, the CMJ is to deliver a schedule of innovative experiences to help members make new contacts and bolster business during the event taking place August 4-5, 2019.

The upcoming event will offer a ‘speed dating’ twist, which has been designed to match-make suppliers and retailers. It will give members the opportunity to be introduced to entirely new areas of trade and those who make the most amount of meetings will be rewarded with prizes.

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For the first time ever, suppliers will be asked to name three retailers they’d like to meet. Each retailer will be informed as well as given recommendations for five new suppliers, some in a category in which they already spend – but others which are totally new.

Helen Dimmick, who is helping the CMJ during the transition of chief exec Terry Boot stepping down, says: “Networking gets a bad rap because, all too often, people end up speaking to established contacts and not meeting anyone new. But our matchmaking Get Your Rocks On meetings will change all that.

“This year’s Trade Event is a real departure from previous years. We’ve listened to our members and we recognise the need to facilitate and encourage real cohesion within our community. The jewellery industry thrives on making good contacts, the very best of whom end up friends. But sometimes it can be difficult to step outside of your comfort zone – we understand that. That’s why we’re asking members to take a leap into the world of CMJ “speed dating” – who knows who you could meet?”

The CMJ will also unveil a new area of the Trade Event – The Hall of Inspiration and Innovation. The hall will showcase the very best in industry innovation as well as hosting learning workshops for members who want to get expert advice on various skills such as social media or how to dress a shop floor.

Furthermore, bespoke retailers and suppliers will be placed along a signposted trail around the halls so attendees can easily view each bespoke collection on offer.

For the evening event guests will be entertained by a speaker (yet to be announced), and thereafter be able to choose between an all-request disco or an exclusive intimate area with cheese board and after dinner drinks selection to continue networking and connecting.

On Monday, sales staff will get the opportunity to attend training on selling diamonds, gemstones, watches and pearls in a series of workshops. They will be using real stock – lent by suppliers – which will enable them to gain an in depth, technical knowledge on a variety of pieces.

Tags : CMJCompany of Master Jewellers
Stacey Hailes

The author Stacey Hailes

Editor, Professional Jeweller

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