The Company of Master Jewellers (CMJ) has launched a social media campaign promoting the benefits of being a member.

The #TogetherWeThrive campaign features testimonials and videos from members who describe the support they have received from the CMJ, particularly during lockdown.

Frances Hopes, head of marketing at the CMJ, said of the campaign: “We have received some fantastic testimonials from our members over the past few months, which illustrate the strength they have taken from being part of a group of like-minded businesses at this time.


“The new social media campaign celebrates the fact that our members remain truly independent but can also benefit from strength in numbers, especially at challenging times.”

CMJ will be promoting the #TogetherWeThrive campaign on Instagram, Twitter, Facebook and LinkedIn.

Emmet Cummins, managing director of the CMJ, added: “Jewellery retailers may not be aware that, while we are a buying group, we offer much more than just discounts. I am very proud of the way that, as a group, we responded quickly to our members’ changing needs throughout lockdown.

“We have supported them in these unprecedented times by putting together a full PPE menu, hosting a full webinar programme and ensuring they are ready for re-opening by providing them with free point-of-sale and marketing materials, as well as a comprehensive ‘Guide to Reopening’ manual.

“Our ‘Growth & Learning Network’ events for this year also moved onto a virtual platform, bringing members together on a weekly basis to ensure that they knew they were not alone and that they had a place to discuss ideas, concerns and tips with their peers.”

“By sharing this positive feedback from members online through this campaign, we hope that other jewellery companies will gain an insight into the package we offer and find out more about becoming part of the CMJ family.”