Store to welcome Tresor Paris bus to consumer event on April 5.
Scunthorpe’s Coe & Co. Fine Jewellery is set to hold its official open evening next week – seven months after the store opened its doors in August 2011.
The delayed event has been attributed to a “successful but very hectic Christmas”, however its founder Anthony Coe says the official launch will be “a night to remember”, with drinks, canapés and plenty of chocolate in keeping with Easter festivities.
A highlight of the evening will be the arrival of the Tresor Paris bus – the brands black double decker that it takes to events and openings, something Coe says will add excitement and fun to the evening.
The retailer is also planning to give away more than £1,000 worth of jewellery during the evening, while using the event to launch new spring/summer 2012 collections from its designer brands.
Coe trained at the Sir John Cass jewellery school in London and, while his father was a watchmaker, a heritage he is proud of, he says he also understands that branded jewellery has become king in recent years, hence opening a more fashion-led jewellery store.
Coe & Co Fine Jewellery was opened on August 18 last year, in a 1,200 sqm space in Scunthorpe town centre, however the Coe family initially began trading from a market stall more than 50 years ago. Today Coe & Co. is run by Anthony Coe and his son Nathan.
The brand sells jewellery by Pandora, Thomas Sabo, Hugo Boss, Trollbeads, Nomination and Tresor Paris, with a number of shop-in-shop spaces.