Brand to extend presence at Swag stores among other new accounts.
Jewellery brand Coeur de Lion has won several new retail stockists as it continues to expand its position in the UK market.
The German brand has signed with several new retailers including The Amber Centre, Swag UK and Neil and Barker in Widnes.
The brand’s latest collection has already gone into The Amber Centre, which is based in St Christopher’s Place, London.
Swag launched the brand in February this year, initially placing it at its Bromley, Croydon and Watford branches. From June, Swag will expand Coeur de Lion’s presence, launching the jewellery range in all six Swag stores including its Bluewater mall location.
Coeur de Lion has launched at family jewellers Neil & Barker, founded in 1964 and today managed by Allison and Michael Aldridge, daughter and son-in-law of the founder.
The store has taken on the collection following a recent refurbishment and says its bright colours suit the shop’s new interior.
Peter O’Loughlin, UK agent for Coeur de Lion and managing director of P&A Agencies, its distributor, said: "We are glad to announce the launch of Coeur de Lion in three established stockists Swag UK, The Amber Centre and Neil and Barker Jewellers. We hope the expansion in these stockists will help to develop the brand’s profile and we are very excited to be working with these established stores."