Deakin & Francis has introduced its new I Am collection ahead of Baselworld, incorporating five new designs in oxidised sterling silver and set with black spinel. All five designs, dubbed Animosus, Familia, Insigno, Navigatio and Praesidium can be purchased in pendant form to tap into the trend for personalisation. Each Latin name is given to represent the wearers' passions, with Animosus signifying courage and pride, while Insigno - a shield design - can be engraved with a family tree design.