Award-winning Danish jewellery brand Sif Jakobs Jewellery has launched a new collection that promises to offer pieces in the brand’s signature at affordable prices.

Named Ellera, the new line features on-trend hoop earrings in a variety of sizes, elegant rings and – a first for the brand – classic tennis bracelets.

Ranging from tiny to small and medium sized hoop earrings, Ellera offers the wearer the chance to style her ear with a multiple pierced look or to wear a single, simple hoop.


The matching rings and tennis bracelets can also be worn stacked or alone for a more traditional look.

Ellera is available in sterling silver or 18ct yellow or rose gold plate, adorned with either white or rainbow coloured cubic zirconia.

Sif Jakobs Jewellery has extended its best-selling Rainbow colours throughout 2018, and the coloured palette of stones in contemporary, stylish designs have proven popular with retailers and consumers alike.

Retail prices for the Ellera collection range from £49 to £79.

View Ellera here: