Yesterday independent jeweller Swag unveiled its Circle of Life collection to celebrate the brand’s official partnership with government initiative Your Parent Guide. Swag has designed a range of eternity rings, pendants and earrings in a variety of precious stones including rubies, emeralds, sapphires and diamonds. The pieces have been designed as gifts for mothers after they have given birth and as such designer Adam Gillary wanted to make sure they were small, classic and could be worn every day. Prices range from £496 to £1096. Swag will launch three more collections over the next 12 months comprising of everything from charming trinkets to birthstones.
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