Affordable price points and classic designs with a modern twist have shined bright down the aisle this year.

View the winner and finalists here…

WINNER: Hockley Mint – Embrace


Launched at IJL 2019, Hockley Mint’s Embrace collection features close to 150 pieces spanning across rings, earrings and pendants. This entirely British design and made collection centres around an everlasting looping design, which adds a new and unique touch to a classic piece of jewellery. The collection features suites of pendants, earrings and rings, which allows the wearer to build a collection and help retailers gain more repeat custom. The talon shaped claw has been a big trend over the past 12 months, so Embrace was designed with this in mind. The claws on many pieces can be set in an on-trend talon shape or be taken down to a more traditional round claw depending on the customer’s preference. Despite only being introduced a few months ago, the Embrace launch has been the company’s most successful for many years, with orders taken at IJL up over 40%. While the bridal jewellery category presented an extremely tight race, on the final tally Hockley Mint’s Embrace range won the Bridal Jewellery Collections of the Year title with just over 30% of the votes.



Andrew Geoghegan – Let’s Go Fly a Kite

Always presenting unusual shapes and themes, Andrew Geoghegan released a fresh new line of rings titled ‘Let’s Go Fly a Kite’ this year. Nodding to the name of the collection, this line of rings features striking kite-cut centre stones. The designer says: “Each designer will have a muse which can last their whole career or for a period of time. Since 2018 the kite cut has been said muse and this shape of gemstone has both challenges as well as promise within its facets.” Launched originally with a 1ct amethyst finished with 18ct rose gold, Andrew Geoghegan then offered the British-made line in blue topaz, madeira citrine, peridot, garnet and smoky quartz before launching an all-diamond offer. Each piece, no matter the colour, is fine and petite and allows the centre stone to shine.

Domino Jewellery  – Bridal Portfolio

This year, Domino Jewellery launched a major new Bridal collection as part of its Created & Crafted series of jewellery designed and manufactured in the UK. Featuring new wedding bands, ring mounts, engagement rings, earrings and pendants, the vast collection provides retailers with a fully comprehensive offering. In line with current and predicted trends, the creative team at Domino focused on fashion and commerciality, producing a collection driven by customisation and flexibility. When it came to wedding bands, the award-winning firm introduced fresh shapes, which were designed with personalisation and stacking in mind, while engagement rings feature delicate diamond details and on-trend silhouettes. By providing real choice in terms of precious metals, stone content and product finishes, coupled with a constant supply of new on-trend designs and products targeted to meet different price points, Domino ensures retailers have all the tools they need to meet today’s bridal market demands.

Gemex – 2019 Collection

Gemex enjoyed one of its most successful years in 2018, with record sales serving a growing number of jewellery retailers across the UK and Europe. The company managed the incredible achievement of winning both Fine Jewellery Brand of the Year at the Professional Jeweller Awards and Bridal Jewellery Collection of the Year in last year’s annual round-up. In 2019 the award-winning company continues to be at the top of its game and has been busy developing new engagement rings with plain and diamond-set mounts, whereby jewellers can select a certified centre stone from Gemex’s exclusive IGI & GIA collections. On top of this, new bridal designs extend the highly successful diamond-set halos, shoulders and trilogy platinum offer, with diamond sizes ranging from 0.20cts to 1ct and beyond.

UJT – Bracelets and Bangles 2019

UJT kick-started 2019 with the introduction of competitively priced tennis bracelets. Available in different metals, carat weights and quality, retailers commended the collection for offering something for everyone in the market for a sparkling tennis bracelet. Following the successful launch of this expanded tennis bracelet range, UJT then introduced new diamond bangles at International Jewellery London. Available in 1.00ct increments up to 4.00ct with GH-SI diamonds, the bangles have been crafted in 14ct and 18ct yellow and white gold. Manufactured in-house with UJT sourced materials, price points are kept affordable with bangles starting at £950. So, for this family-run production house, bangles and bracelets were the order of the day throughout 2019.