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COLLECTIONS OF THE YEAR 2019: Emerging Brands


Check out the collections from brands that have entered the UK market in the last two years. 

View the winner and finalists here…

WINNER: Ania Haie – Metal Crush

Ania Haie has taken the UK by storm since launching a couple of years ago. Over the last 12 months Ania Haie has continued to open doors, with an increasing number of jewellers wanting to take on a brand that has proven to attract the next generation of shoppers. In fact, Ania Haie has become the go-to brand for retailers wanting to meet jewellery lovers on the start of their journey, and with each collection being based on key fashion trends, consumers regularly pop in store for more of the accessible designs. This year Metal Crush became a firm favourite, with the collection receiving a phenomenal response from customers and social media influencers. In fact, the line was so popular pieces from it sold out twice within the first two months of its release. Metal Crush features pieces that are minimal in design with striking crushed metal surface textures. These bold and structured designs teamed with its modern appeal have made it a winning combination for Ania Haie’s fashion conscious customers. 2019 has been a big year for Ania Haie. Not only did the business win Emerging Jewellery Brand of the Year at the Professional Jeweller Awards, its leading new line has taken the Emerging Brand Collection of the Year title after swallowing 37% of the votes.



byBiehl – Ivy Jungle

The Jungle Ivy collection not only provided aesthetically pleasing designs for consumers to fall in love with, but it also gave shoppers the opportunity to help take care of the planet — something that really resonated with the British public. Always looking to create jewellery with personal value to the consumer, byBiehl teamed up with the Eden Project to give more meaning to the new Jungle Ivy line. With the new collection, the brand vowed to plant a Mangrove tree for every piece sold. Launching with an aim to plant more than a thousand, byBiehl quickly surpassed that goal and to date has planted over 20,000 in Indonesia and Madagascar. The line nods to the cause it is helping with inspiration coming from the rainforest vines, which wrap themselves around the mangrove trees. All designs are available in both sterling silver and 14ct gold plated sterling silver.

Ro Copenhagen – Rå

Ro Copenhagen has been embarking on UK growth in 2019 after landing in the market last year. Catching the eye of quality high-end jewellers, the Danish brand has been going from strength-to-strength with its unique and contemporary designs. Taking a predominant position on the International Jewellery London boulevard, Rå was showcased to British jewellers as the latest offer from Ro Copenhagen. The Rå line introduces rich grey diamonds in table and point cuts that are in keeping with the brand’s clean and contemporary signature aesthetic. Rå is available in the format of solitaire and trilogy rings, pendants and earrings that can be further embellished with add-ons such as ear hangers and party jackets. As always, these new designs are finished with a signature diamond set in each piece.

Sparkling Jewels – Leaf

Sparkling Jewels offers exactly what its name implies and for SS19 the Dutch fashion brand raised it game with the Leaf collection. Launched earlier this year, the Leaf line has been driving Sparkling Jewels forward, ensuring that the brand remains distinctive from competitors and a trendsetter in the market. Paying homage to the simple things in life, Leaf goes back to basics in a celebration of Mother Nature. Products are adorned with symbolic leaf designs married with meaningful gemstones. The collection comprises three different kinds of pendants (polished, ice mat and full CZ) and two different kinds of gemstones alongside a striking cuff with double colour gemstones incorporated in it. Oozing with detail and an abundance of choice, Leaf allows consumers to mix and match the products to design a look that reflects their true nature.

Susannah King Jewels – Orgaya

Susannah King Jewels was founded by the namesake designer and goldsmith last year, where the brand quickly attracted attention from key consumer titles, including British Vogue and Brides magazine. This year the brand made its London Fashion Week debut and secured stockists up and down the UK. At just 21 years old the founder is becoming a designer to watch and the brand is gaining a reputation with UK and international jewellers. In part, the brand’s success can be attributed to the popularity of the Orgaya collection, which has been a massive hit with independent jewellers and multiple stores including Kabiri, Richard Burton, Baroque Brighton and Kings Goldsmiths to name a few. The rough texture presented throughout every jewel in the Orgaya line represents the natural peaks and troughs of life. Each gemstone symbolises the wearers inner sparkle and strengths that they hold fast during life’s tribulations — a sentiment that has resonated with jewellers and consumers alike.


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