It has been an exciting year for pearl jewellery as designers working with this classic stone have thrived to create innovative and modern designs.

View the winner and finalists here…

WINNER: Claudia Bradby – Seascape


Seascape by pearl specialist Claudia Bradby pays homage to the eponymous founder’s love of the sea, which she ascribes to being born by the coast. As such, the range takes the classic gemstone back to where it was originally found — the sea. The collection’s original designs feature irregular organic shaped cultured pearls and delicately hand hammered pieces that mirror the ripples of the sea. A focus has been paid particularly on earrings, which have been big for the brand this year. True to the company’s ethos, the range perfectly embodies what modern pearl jewellery is today and offers striking, simple and stylish ways to layer and wear pearls. Since its launch in March, the SS19 line has generated strong sales for the brand and been spoken of highly by retailers. The pearl jewellery supplier category saw the winner change hands on multiple occasions during the five-day live poll, but on the last day Claudia Bradby’s Seascape collection safely secured the lead with 30% of the votes.



Jersey Pearl – Ormer

You know a collection is going to be good when it has been years in the making, and that’s exactly the case for Jersey Pearl’s Ormer line. Made with sustainably sourced Jersey mother of pearl, it’s taken the brand three years of design development and technical investigation to adapt the incredibly thin and fragile ormer shell to jewellery. Together, the pearls and the collection capture the spirit of the brand’s island. Ormer shell has an important place in Jersey’s history. It has a unique sandy colour that holds rainbows of light, and because of this unique beauty, it is traditionally sought after for a variety of decorative items and can often be found on display on Jersey walls and mantelpieces. Now, thanks to Jersey Pearl, it can be worn as a modern piece of jewellery as well. Crafted in sterling silver and plating, pieces link the brand’s past with present day jewellery demands.

Matt Aminoff – 2019 Mid-Range Collection

Throughout 2019 Hatton Garden-based Matt Aminoff has stimulated interest and demand with highly unique pearl articles and pieces of jewellery. The company’s South Sea/Tahitian multicolour graduating wave necklaces, for instance, have been a topic of conversation at trade shows and meetings, while the company’s line of handcrafted baroque pearl and diamond pendants have sold steadily throughout the year. The winning line though? Matt Aminoff’s mid-range collection of 18ct pearl and diamond jewellery — particularly a highly-sought after pair of detachable pearl and diamond hoop earrings. Retailers have been impressed with designs that can be worn multiple ways, with sales resulting from investment in such pieces. In fact, feedback from clients suggest they are twice as likely to sell a pair of pearl and diamond earrings if they can be used for both daywear and eveningwear.

Yoko London – Starlight

The Starlight collection by Yoko London was unveiled at Baselworld this year, catching the interest of press and buyers alike. Inspired by the constellations that light up the night’s sky, the modern story behind the design paves the way for a contemporary line adorned with a classic stone. Within Starlight, each piece partners South Sea or Akoya pearls with an arrangement of smaller diamonds in various cuts, combined to give the illusion of a larger stone. By using this design technique the collection delivers a luxurious look at an attractive price point. Starlight exemplifies Yoko London’s dedication to creating innovative pearl jewellery for the modern woman, and complements the London-based firm’s existing designs and stories. Comprising earrings, necklaces, bracelets and rings in numerous designs, there’s something to suit every style in the Starlight offer.

XSJ London – Grey Pearl

Contemporary London-based brand, XSJ London, loves to combine traditional materials with modern designs, with pearls often becoming a go-to as they offer so much lustre and wonder. In the Grey Pearl range, launched by the brand at International Jewellery London on the boulevard, the gemstone comes to life in different shapes and colours. While the South Sea grey pearl shines centre stage, this stone, in its natural form, has been partnered with white pearls and diamonds in contemporary designs crafted in 18ct gold. The designs are unique and innovative, and certainly play their role in attracting the young consumers to the classic gemstone. In the line, geographic forms partnered with the natural shapes of the stones have been used in a selection of earrings, necklaces, and a striking glasses strap.