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COLLECTIONS OF THE YEAR 2020: Fashion jewellery


Clean shapes, rounded curves, and lab-grown diamonds were the order of the day within fashion jewellery this year.

View the winner and finalists below:

WINNER: UNOde50 – China

UNOde50 was founded in the late 1990s by José Azulay, with the intention of creating different and original jewellery designs in limited edition runs. The first collections, for example, were made up of only 50 pieces each per design. More than two decades later the company continues to manufacture its products exclusively in its native Spain.

The China collection is a selection of clean and perfect rounded shapes interrupted by straight lines, evoking balance and perfection. It has seen great success since launching in February 2020, becoming one of the Madrid-based brand’s bestselling ranges in the UK. UNOde50 said it truly encapsulates the uniqueness of its brand. Retailers have had particular success with the Switch On collar necklace, selling it in both silver and 18ct gold plate.


DKNY – Delevan

Fashion house DKNY, founded in 1984 by Donna Karan, revealed that the chain detailing, along with unusually coloured stones and mixed metals of this collection make it a must-have. It features refined pavé work, sleek and modern metals with cubic zirconia and Swarovski accents. With multi-row chain necklaces, glittering drop and stud earrings, this DKNY range is fresh, modern and full of life.

Madestones – Mellow

Madestones describes its lab-grown diamonds as the affordable, conscientious and modern choice, made in Italy with a technology that allows the company to offer retailers a premium product at a strong price point. The Mellow collection offers 18ct gold jewellery set with lab-grown diamonds. The minimalist designs are lightweight yet strong and allow the diamonds to take centre stage.

Sif Jakobs Jewellery – Vulcanello

Sif Jakobs has seen a meteoric rise since it was founded in 2009, being worn by the likes of Dua Lipa, Ellie Goulding, Miley Cyrus and Katy Perry. The Vulcanello collection brings a new expression into the Sif Jakobs Jewellery universe, offering unexpected shapes. The award-winning Danish brand added a new dimension to its range with a more curved, organic look – rustic, elegant and always a little sparkle.


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