Pearl jewellery has seen a welcome overhaul in some corners this year, with brands appealing to younger customers too.

View the winner and finalists below:

WINNER: Ania Haie – Pearl of Wisdom


Pearl of Wisdom was initially launched early in 2020 as a small, carefully selected capsule collection. However, Ania Haie reported that the pieces received such an overwhelmingly positive response from customers and retailers alike that the brand decided to extend the collection. In October 2020 London-based jewellery brand Ania Haie added five additional pieces to the freshwater baroque pearl collection.

The Pearl of Wisdom collection sees the timeless pearl gain fresh new appeal for a young, fashion-forward audience. The glistening pearl pieces paired with modern chunky chains and sleek hoop earrings are intended to make a modern statement. Despite a world pandemic, the release of the Pearl of Wisdom collection contributed to a strong year for the company, beating that of 2019, with many stockists reporting Ania Haie as their best-selling brand.


Lauren Ralph Lauren – Harley

Lauren Ralph Lauren is the line of clothing and accessories for women from world-famous brand Ralph Lauren. In the Harley collection, signature Lauren Ralph Lauren pearls are accentuated with engraved pendant charms, sleek linear drop earrings, logos, crystals and versatile multi-layered gold-plated chains. A modern, elegant take on classic pearls that the brand says feels simultaneously fresh and classic.

Matt Aminoff – Blossom

The newly launched collection features unique designs in earrings, pendants and rings. Created using AAA Akoya pearls with diamonds, the pieces are set in 18ct gold. The third-generation, family-run Matt Aminoff business boasts over 45 years’ experience importing fine cultured pearls and manufacturing classic jewellery. It said it has harnessed all this experience and channels it into every collection.

YOKO London – Sleek

Yoko London, founded in 1973, aims to redefine the way women wear pearl jewellery. With its Sleek collection Yoko London aimed to push the boundaries for pearls. Comprised of style-conscious designs, each piece in the collection was designed to be worn anytime, anywhere. The collection has been extremely well received commercially and is already one of Yoko London’s best-selling collections.