Bracelets and charms dominate when it comes to helping customers get personal with jewellery this year.

View the winner and finalists below:

WINNER: Les Georgettes by Altesse – Les Essentielles Collection


Les Georgettes is a brand created by French manufacturer Maison Altesse. in partnership with Breton leather goods manufacturer Texier. It employs more than 200 artisans and sells modern and affordable jewellery all over the world. Its pieces come with interchangeable leather and fluid-perspex inserts, allowing the owner to match the piece with any outfit.

Its Les Essentielles Collection offers a selection of endlessly customisable bracelets with interchangeable colours. They are available in four different widths and three sizes, with the company claiming that customers often love the collection enough to make multiple purchases. It now also includes rings, earrings and necklaces too. Its rings come in three different sizes and are adjustable.


Hot Diamonds – Storyteller

Storyteller is a brand new personalisation concept launched by Hot Diamonds to provide customers with the opportunity to create a completely unique necklace which will long remain special to the buyer or recipient. With it the brand has created a full range of initials and symbols that easily slide on and off a chain. Behind each and every necklace there will be a unique story.

Olivia Burton – Lucky Bee Lockets Collection

This Lucky Bee Lockets Collection from Olivia Burton is all about appreciating the small things in life. Each piece is a symbol of positivity, especially during this most difficult of years. The delicate rainbow-shaped pendants, encrusted with coloured Swarovski crystals, were a fast sell-out during lockdown.

Pandora – Pandora Moments

Pandora’s sentimental charms are always made with the planet in mind, from responsibly sourced materials as well as recycled precious metals. The brand believes it has is a charm for almost every occasion and hopes that, with each charm telling its own story, customers can trust that theirs will be a charm bracelet that is unique to them.