Nordic goddesses, fabulous fireworks and seductive serpents are just some of the motifs on the market this year.

View the winner and finalists below:

WINNER: Ti Sento – Milano – The Future is in your Hands


Ti Sento – Milano is an Italian brand, founded in 2003 and distributed by Mesmeric Distribution in the UK. Its 1970s-inspired collection brought a vintage feel to the brand’s AW20 offering. At the heart of the winning range‘s retro, Art Deco style are malachite green, black onyx and turtle green stones – and, of course, vintage gold plating.

Amid an uncertain year, the brand hoped that with the vintage ‘The Future is in Your Hands’ collection it could send a message of optimism about the future, from the past. The brand claims that this has been one of its most popular collections ever with retailers, while consumers have enjoyed the colours, designs, shapes and meaning behind the pieces. New brave price points, bold designs, strong colours and chains have meant the range is not for the faint-hearted, TI SENTO revealed.


Fei Liu Fine Jewellery – Carpe Diem

Fei Liu describes the Carpe Diem collection as a very special collection produced for these unusual times. The Latin phrase, ‘seize the day’, after which the collection is named, was inspired by the urgency of love, and telling the one you love just that at the earliest opportunity. It uses motifs of fireworks, and has been promoted via retailer and social media competitions that have celebrated local Covid heroes around the country.

Gecko Jewellery – Fiorelli Silver

Fiorelli is designed by modern women, for modern women. Inspired by the simplicity of Scandinavian design, the new Fiorelli collection continues to celebrate the empowerment of modern women through the lens of Nordic mythology. The designs are imbued with love, beauty, gold, liberty, strength and freedom – all the traits of a Nordic goddess, the brand said. The collection features Scandi-style discs and hoops, gold plating and bevelled textures.

Kit Heath – Astoria

British brand Kit Heath introduced the Art Deco-inspired Astoria profiles for Christmas 2020, building on the Empire collection. It includes special profiles set with mother of pearl and onyx. The showstopper, Nocturne, offers a unique spin on classic Kit Heath, with the option to engrave for a personal touch. Kit Heath creative director, Katie Nickell, said: “If our customers love them as much as we do they’ll need to buy now, while stocks last!”