Featuring celebrity partnerships and a whole lot of colour, this year’s fashion collections made for a tough-fought battle between the four worthy shortlisters.

View the winner and highly commended in the Professional Jeweller Collections of the Year 2021 Fashion Jewellery category below:



UNOde50 – Ecstasy

The Madrid-founded brand, formed by founder José Azulay in the late 1990s, has taken first prize in the 2021 Fashion Jewellery Collections of the Year category, with its alluring Ecstasy jewellery release.

This bold blue crystal collection has proven to be a hit with UNOde50’s retail partners, the brand reported, its sell-through spurring consistent replenishment orders on a weekly basis.

The company also believes that the range has a proven ability to create show-stopping window displays. It is made in the company’s native Spain and uses silver-plated metals and leather, along with large Swarovski crystals in denim blue.

It includes rings, earrings, bracelets and necklaces, all in the same colour scheme and style. More than 20 years after the company was founded, the Ecstasy collection adheres to all the same principles of quality and style that UNOde50 was founded on.


Angel Whisperer from Engelsrufer – Paradise Powerful Stone Collection

The Paradise Powerful Stone collection comprises another series of Angel Whisperer from Engelsrufer’s famous stones, following last year’s Powerful Stones collection and the Paradise collection.

The brand believes that powerful stones can unlock vitality, restore balance, offer protection and create harmony.

Yaa Yaa London – Motivation

Designed as colourful gemstone jewellery for those that know how to wear colour, Yaa Yaa London pieces are designed with style in mind. The Motivation Collection is inspired by the qualities needed to be the best version of yourself.

All rings display beautiful, large, semi-precious stones in different shapes and textures that embody the qualities each of us has needed to get through the last 18 months.

Hot Diamonds – HD x Jac Jossa

British jewellery brand Hot Diamonds has this year partnered with Eastenders actress and I’m a Celebrity… Get Me Out of Here! winner Jacqueline Jossa for its latest 75-piece collection of demi-fine jewellery.

The contemporary gold jewellery range, which offers playful layering options, features necklaces, chokers, bracelets, rings, earrings and ear cuffs and is designed to be mixed and matched for a versatile look.

Find out the winners and highly commended collections in all other nine categories here.