The oft-overlooked segment has had a significant boost this year from the introduction of a whole host of men’s engagement ring collections.
View the winner and highly commended in the Professional Jeweller Collections of the Year 2021 Men’s Jewellery category below:
WINNER: Unique & Co – Contrast Collection
Unique & Co has long been known for its men’s jewellery, inspired by architecture and engineering. Its rings, necklaces, bracelets and cufflinks are made in sterling silver, stainless steel, titanium and tungsten, while the company also uses leather. Stocked by the likes of Lumbers, Goodwins Jewellers and many more esteemed UK retailers, it has since its founding in 1999 chosen to use materials that make its products irresistable to customers irrespective of budget. It also offers women’s jewellery.
This year it has added to its jewellery range for men due to the overwhelmingly strong demand it was seeing in the product category, sales up even on pre-pandemic figures. The latest update to Unique & Co’s men’s jewellery range is designed to offer more colour options in brushed finishes, the brand revealed, introducing new leather wristwear, rings, cufflinks and more.
Anchor & Crew – Isle Collection
Anchor & Crew’s Isle collection has proven a particular boost to sales since its launch last spring, raising the brand’s average sales price point. It includes bracelets like the Skye, now its second best-selling bracelet. Each piece comes in six different colours. The company believes men are now willing to spend as much as women do on jewellery, and the proof is in the pudding.
Genevieve Schwartz – He Said Yes
The He Said Yes collection is based on the idea that the onus is no longer on men to propose to women – “Anyone can propose to their loved one,” says the founder. However, the designer said women sometimes have trouble finding men’s engagement rings, and so is filling that gap in the market. The collection is her first foray into men’s jewellery.
Fred Bennett – Reinvented
The new Reinvented collection is so named because of the reinvention the brand has undergone. The lines include stainless steel, sterling silver and leather, and retailers can use the brand’s ‘get the look’ pages that are designed to inspire customers. The updated Fred Bennett range includes the Reborn line of six recycled leather bracelets with recycled packaging to match.
Find out the winners and highly commended collections in all other nine categories here.