This year in the personalised jewellery category, four truly innovative collections show that the industry is far from running out of creative design ideas.

View the winner and highly commended in the Professional Jeweller Collections of the Year 2021 Personalised Jewellery category below:



Angel Whisperer from Engelsrufer – Wing & Heart Wing Collection

Angel Whisperer from Engelsrufer has created the Wing Collection, encapsulating the Angel Wing design, Heart Wing and Guardian Angels categories.

This year the brand has created the Wing Duo, blending two wings in different metals (rose gold and silver, or silver and black rutheniert) for a personalised style. The Heart Wing now also includes a Rose Gold Heart Watch with floating hearts.

The overall significance of the Wing Collection, the supplier revealed, is one of protection. The gesture of giving these pieces as a gift to another person is intended to communicate the touching sentiment that someone is watching over them and guiding their way in life.

After a tough year, this offering of good luck has been especially welcome to customers. Made to be layered, the customisable element of the Wing Collection is in its mix-and-match nature, asking the wearer to choose the pieces that most suit their mood.


Origin 31 – Love hearts

Origin 31’s personalised collection of love heart jewellery comes in four different categories: ‘Marry Me’, ‘Love You’, ‘Be Mine’ and ‘Bestie’. Crafted in Britain just like the famous British Love Heart sweets, the rings, pendants and cufflinks come in 9k gold with the buyer’s choice of words, initials and birthstones.

Furthermore, the pieces are now made in Fairmined gold with the addition of traceable gemstones.

Posh Totty Designs – Confetti Birthstone

The Confetti Birthstone collection enables customers to personalise jewellery by adding birthstones to highlight a special date or occasion like the birthdate of a loved one or the date of an anniversary.

Each piece has a hammered texture and every birthstone is hand-set by Posh Totty’s jewellers, making them truly bespoke. The collection has seen an approximate 80% growth year-on-year as the brand has added new pieces to it.

Les Georgettes – Les Audacieuses

Les Georgettes by Altesse lets buyers customise their jewellery using different interchangeable and reversible leather and simili inserts. The Les Audacieuses collection reinvents the house’s iconic concept.

Usually its leather inserts highlight the jewellery designs. Now the leather inserts take centre stage. The lines come in earrings, pendants and rings that play with leather and materials in a graphic yet minimalist way.

Find out the winners and highly commended collections in all other nine categories here.