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Collections of the Year: Fashion Jewellery

WINNER Swarovski, Stardust: Launched in October 2014, Swarovski's Stardust collection represents a versatile reimagining of the stacking bangles trend; but instead of charms, it offers hundreds of crystals captured inside a colourful mesh. With 12 colours to choose from, single and double wrap options and RRPs upwards of £49, the Stardust range has perfectly targeted Swarovski's younger consumer seeking wearable glamour at affordable price-points. Launched alongside a dedicated in-store campaign featuring supermodel Miranda Kerr, Stardust has had the full-force of Swarovski's marketing behind it, culminating in print and outdoor advertising and dedicated blogger activity. The range is now sold through more than 500 doors, including Swarovski stores, and has outsold previous Swarovski fashion collections by 40%. Due to the positivity of customer feedback, Swarovski plans to diversify the Stardust offer and add more styles to the collection for SS15.