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Collections of the Year: Fine Jewellery

WINNER Fope, Wild Rose: The launch of the Wild Rose collection at Baselworld this year followed the brand placing greater focus on the realms of fashion and accessories, picking out the vogue for pyramid studs adorning leather goods, to tempt a more trendsetter consumer. The texture woven throughout the Wild Rose range - reminiscent of the thorn imagery conjured by its namesake - has been executed as bracelets (pictured), earrings and pendants, with Fope seamlessly upholding its tradition of creating suites of jewellery, while being forward-thinking with its details. In the UK, Fope distributor Saunders Shepherd & Co Ltd. reports solid sell-in and sell-out of the range, in particular with high-end city-based retailers that have jewellery collections more in-sync with fashion trends. Coinciding with this, Fope has carried out research into its UK customer base, resulting in broadsheet newspaper advertising targeting a discerning, cultured customer. From this, the brand has noted growing interest from female customers, who are self-purchasing rose gold pieces from the Wild Rose and wider Fope collection to complement their rose gold luxury timepieces. But true to tradition, yellow gold remains the brand’s bestselling variation.


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