WINNER Fope, Wild Rose: The launch of the Wild Rose collection at Baselworld this year followed the brand placing greater focus on the realms of fashion and accessories, picking out the vogue for pyramid studs adorning leather goods, to tempt a more trendsetter consumer. The texture woven throughout the Wild Rose range – reminiscent of the thorn imagery conjured by its namesake – has been executed as bracelets (pictured), earrings and pendants, with Fope seamlessly upholding its tradition of creating suites of jewellery, while being forward-thinking with its details. In the UK, Fope distributor Saunders Shepherd & Co Ltd. reports solid sell-in and sell-out of the range, in particular with high-end city-based retailers that have jewellery collections more in-sync with fashion trends. Coinciding with this, Fope has carried out research into its UK customer base, resulting in broadsheet newspaper advertising targeting a discerning, cultured customer. From this, the brand has noted growing interest from female customers, who are self-purchasing rose gold pieces from the Wild Rose and wider Fope collection to complement their rose gold luxury timepieces. But true to tradition, yellow gold remains the brand’s bestselling variation.
HIGHLY COMMENDED Sarah Ho, Vita Vitae: Sarah Ho’s 18ct gold Vita Vitae collection was launched at Baselworld 2014 and immediately won applause from the UK and international trade for its elegance and intricacy. The range has opened up new markets and was subsequently bought by retailers in Japan, Taiwan, Macedonia and Macau. In the UK, it was snapped up by leading independent retailers Green + Benz, Baker Brothers and Lunns, among others. Designer Sarah Ho states that the range has been the brand’s most popular 18ct gold collection yet, elevating a number of stockists of its silver ranges to also hold the Vita Vitae range. The Entwine pendant, above, has become the UK’s bestselling design from the collection.
HIGHLY COMMENDED London Road, Posy: London Road is the British brand that has pioneered the use of 9ct gold over the past five years, championing the metal and its price points by offering up commercial jewellery collections that mix nature-inspired designs with elegant gemstone pieces. The Posy collection, launched in 2014 and part of the brand’s successful Kew range, has this year rolled out to 24 stores, with earrings and pendants becoming bestsellers. As a result of Posy’s success, London Road reports that sales of the Kew range have climbed 30% this year.
HIGHLY COMMENDED Marco Bicego, Delicati: It has been a strong year for Marco Bicego in the UK, with seven new doors bringing the total to 43, alongside concessions in Harvey Nichols and Harrods. The brand’s chic 18ct gold Delicati collection was introduced to buyers at Baselworld 2014, representing an introductory line for the Marco Bicego label with entry-level price points from £320. This, teamed with the collection’s subtle design motifs such as interlinking loops, above, and small spectacle-set gemstones, brings a fresh facet to the brand’s often bold and colourful lines. As a result, the Delicati range has contributed to 14% growth in business in the UK this past year.
HIGHLY COMMENDED Soley London, Halo: Simplicity is sometimes the greatest selling point of fine jewellery. For burgeoning brand Soley London, its sleek Halo collection has been the hit of 2014, working seamlessly with the wedding season. The British-made range, crafted in 18ct white gold and graduating diamonds, offers up necklaces, drop earrings and bracelets with a gently curved diamond halo motif, with pendants leading the charge. Halo has won the attention of Prestons, Winsor Bishop and Mallorys; according to Soley London founder Mark Soley, who has been making a push with wholesale collections in recent months, its success is based on its variety of sizes and price points.
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