WINNER Anchor & Crew, Signature: Anchor & Crew is the new men's jewellery brand causing retailers and consumers to fall hook, line and sinker for its colourful collections. What started out as family-run Derby retailer Identity spotting a gap in the market has grown into a burgeoning wholesale collection of British-made men's jewellery. The brand’s maiden voyage took place at Jewellery & Watch Birmingham in February this year, and it has since won 18 retail stockists and more than 4,700 followers on Facebook and Twitter. Re-orders have been racking up as retailers sell through the ranges, with one shop selling 55 of its bracelets in just a few months. The brand has also adapted its pricing in response to retailer feedback, focusing on designs priced between £70 and £90 - the brand's bestselling price window. This is an exciting time for such a young brand, guided by brothers Andrew and Christopher Warner who, being the very target market the brand is reaching out to, have understood what's needed to capture the attention of male shoppers. As a result, from the original and bestselling Signature bracelet line (the Union Signature, pictured) the brand has diversified into 15 collections, with styles for women and a recently-revealed necklace range, Windlass, launched just in time for Christmas.
HIGHLY COMMENDED Fred Bennett, Utilitarian: For Fred Bennett, the success of the Utilitarian range in 2014 has gone hand-in-hand with its drive to encourage male consumers to be more adventurous with their jewellery and accessories. The combination of rose, brown and gold PVD plating has bought this collection to life, with key lines including the cufflinks, pictured, selling continuously in jewellery retailers up and down the UK. With RRPs from £40, Gecko, the brand’s manufacturer and distributor, says the collection has boosted Fred Bennett's year-on-year growth, with Utilitarian a top-selling collections through online retailers.
HIGHLY COMMENDED Deakin & Francis, Black Spinel: Men's cufflinks have been big news in 2014, as gents embrace the chance to show off some personality through decorative accoutrements. For heritage British brand Deakin & Francis, its male customers have also let slip their wild sides, with its daring Black Spinel cufflink range being 2014's crowd-drawing collection. According to Deakin & Francis, the range sold out within weeks of being shown to UK customers, with the skull, shark and spider styles becoming bestsellers, with 40 pairs of the skull cufflinks selling out, tracked closely by the sharks. On top of this, the Black Spinel range has won an international audience, scooping a spot in retailers worldwide including Bergdorf Goodman, Harrods and Neiman Marcus. Impressive stuff.
HIGHLY COMMENDED Tateossian, Mechanical Collection: Tateossian's ever-popular Mechanical Collection was given a fresh update in 2014, with the addition of two new mechanical cufflink styles that have become this year’s bestsellers; the Sun and Moon cufflinks and the Gear Trio. The Sun and Moon cufflinks (above) are based on the position of the sun or the moon in the sky, bringing some interest - and a miniature toy - to the wrists of countless males. The brand's new RT wristwear collection has also been a hit, introducing a range of seven bracelet styles in different colours at a lower price point, winning the brand a younger audience. In sales terms, Harrods and Selfridges have been big hits in 2014, while further afield Tateossian has won retail stockists in Singapore, Canada, Japan and the US.
HIGHLY COMMENDED Unique Jewels, Unique Men: The Unique Men collection has been an ever-changing offer of men's jewellery and cufflinks for more than 15 years, but its new 2014 product, such as the steel and leather bracelet below, has won the attention of several new retail stockists for the brand, securing new partners such as Allum & Sidaway. According to Unique Men distributor Unique Jewelry, the collection's price points upwards of £19 have pitched it perfectly for the gifting market, with re-orders rife and a growing number of Company of Master Jewellers and Houlden Group members stocking its 2014 men's collections.