A new indepdent jewellery retailer has been added to the Company of Master Jewellers’ growing membership.

Tavistock-based John Baldwin Goldsmiths has been announced as the latest jeweller to join the buying group.

John Baldwin Goldsmiths was established in Tavistock just over ten years ago by father and son team, James and John Baldwin. The business currently consists of two stores; the historic and traditional John Baldwin Goldsmith store which features an extensive collection of fine, high end diamond and gold jewellery, which also offers customers services such as commissions and repairs. The second store, John James, which was created in 2012, is the contemporary side which features the latest designs and trends created by the premier brands and designers, offering customers brands including Pandora, Swarovski, Bering, Hot Diamonds, Kit Heath, Clogau and Trollbeads.


Founder John Baldwin has been in the jewellery industry since the ‘60s and was headhunted to work in London’s Mayfair alongside famous jeweller to the stars, Ernest Blyth. John’s son the current managing director, James Baldwin, has been working alongside John for over a decade and has gained plenty of training and experience working in the Birmingham Jewellery Quarter. He currently specialises in computer-aided design and manufacturing.

On his decision to apply to become a CMJ retail member, managing director James Baldwin comments: “With an already comprehensive collection of fine design and quality jewellery from top companies, we are eager to expand the choice to our customers and build an even stronger status for the range and quality of jewellery we offer. CMJ has always had a reputation for quality members and its connection with Britain’s top jewellery companies. We want to be part of this and have the opportunity to meet new suppliers, strengthen connections with existing companies and realise privileged discounts. Becoming a member of CMJ means joining an exclusive group of Britain’s top jewellery retailers and manufacturers and we can’t wait to get started.”

The addition of John Baldwin Goldsmiths takes CMJ’s total number of retail members up to 152, with more than 400 doors across the UK and Ireland.

CMJ’s membership liaison manager, Sam Glew, says: “We’re delighted to welcome John Baldwin Goldsmiths to the group, they’re a perfect fit for the CMJ and I know they’re really going to benefit from being a member.  James Baldwin has already attended a CMJ trade event as a prospective member and got on really well networking with other like-minded retailers, and he was delighted with the CMJ Suppliers he saw.”

In addition, CMJ retail member, Fitzgerald Jewellers of Canterbury, who joined the buying group two years ago, has recently become a full member.

Owner of Fitzgerald Jewellers, Trevor Fitzgerald, shares: “I’ve been an associate member of the CMJ for over 2 years now and have found being part of the group very rewarding for my business. Becoming a full member of CMJ’s buying group will not only give me a voice and vote at the AGM but gives me a greater sense of belonging to a growing membership of like-minded people.”