Jewellery and fashion consultancy, V&V, has launched a free guide to help brands understand the differences between the two fair gold certification schemes, and provide advice on choosing the right one.
V&V founders, Victoria Waugh and Vanessa Brain, offer bespoke consultancy services to support jewellery brands, designers and retailers to work more responsibly. The guide is the first in a number of tools the team will offer to smaller brands and designer makers.
Waugh explains: “The Fairtrade and the Fairmined schemes for gold are the best way for jewellers to source traceable metal, whilst giving something back to mining communities and protecting the environment. However, they are very similar systems and both pretty complex.
The brands I’ve worked with struggle to understand the benefits versus the cost and administration involved. Our guide aims to provide a simple introduction to each to help you decide which scheme could add the most value to your business and build trust with your customers.”
The V&V duo also offer consultancy packages to support small jewellers to create a responsible business manifesto, identify the risks and opportunities for their business, and set a clear action plan to help them work responsibly.
Consumer interest in sustainably produced jewellery continues to grow, thanks to well known faces, such as Meghan Markle wearing ethical jewellery brands and lab grown diamonds. V
&V believe that by working collectively we can improve the way the jewellery industry works and tap into this burgeoning market.
The guide is free to download on the V&V website HERE.