Breakfast at Tiffany’s is about to become a reality as the iconic jewellery brand will be opening a ‘Blue Box Cafe’ at its Fifth Avenue store in New York on Friday.

Follow the renovation of the fourth floor at New York flagship, Tiffany & Co will be launching its first ever retail dining concept.

Named The Blue Box Cafe, the dining area offers consumers the opportunity to make their ‘Breakfast at Tiffany’s’ dream a reality, in an classy and ‘Instagrammable’ venue adorned in the brand’s signature colour.


The artfully composed fourth floor also houses Tiffany’s new luxury Home & Accessories collection of elevated everyday objects, as well as a baby boutique, sterling silver hollowware, a selection of vintage books curated by Assouline and a Tiffany fragrance laboratory.

“Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” comments Tiffany & Co chief artistic officer, Reed Krakoff. “The space is experimental and experiential – a window into the new Tiffany.”

The iconic Tiffany Blue is infused throughout the interior floor plan and most notably at the forefront of the café’s design.

The Blue Box Café will serve American classics made with the highest quality, regionally sourced ingredients. The simple menu – which will change and evolve through the seasons – is a refined take on signature New York dishes, reinvented to be uniquely Tiffany.

The cafe will operate during regular store hours.

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  1. Brilliant Marketing Move by Tiffany to highlight its tabletop and gift business by showcasing its housewares in its own setting, in Fifth Ave, which sees So many tourists annually. I have been in the store recently to purchase my Cologne and saw the construction underway and think it will be a BIG Hit! I can’t wait to take my family to Breakfast at Tiffany!!