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Consumers still prefer in-store to online when buying diamonds, but feeling safe is key

Consumers still prefer in-store to online when buying diamonds, but feeling safe is key

More than 62% of consumers would prefer to buy diamond jewellery at a physical store over buying online, as long as the environment is considered safe, according to new research from De Beers Group. As part of the group’s second Diamond Insight ‘Flash’ Reports, which seek to highlight the evolving consumer perspective in light of … Continue reading Consumers still prefer in-store to online when buying diamonds, but feeling safe is key