Birmingham firm responds to customers’ interest in provenance.
Continental Jewellery UK has become an accredited member of the Responsible Jewellery Council (RJC), based on its ethical and corporate social responsibility (CSR) standards.
The fine jewellery firm, which offers 9ct and 18ct gold collections set with precious stones and diamonds and a range of bridal jewellery, says its decision to become a member reflects consumers’ growing interest in how jewellery is sourced.
As an RJC member, Continental UK has been independently audited against the RJC Code of Practices – an international standard on responsible business practices in the sector. The Code of Practices addresses human rights, labour rights, environmental impact, mining practices, product disclosure and many more important topics in the jewellery supply chain.
Continental UK general manager Peter Mooney said: "Today’s customer is knowledgeable and aware of social and ethical issues that can be involved with jewellery manufacture. At Continental we strive to provide beautiful and ethical pieces for our customer base; from high end diamonds through to single stone and 9ct ranges that appeal to a wider market.
"Having been a member of the British Jewellers’ Association since 1993, the Responsible Jewellery Council accreditation now gives reassurance to our customers that they are buying a responsibly sourced, quality product, backed up by excellent service.”
Continental UK has been trading for 22 years, with backing from its parent business in Hong Kong. The business’ stock portfolio means it is able to offer customers short lead times, with Continental continually designing, manufacturing and distributing new product.