Devon jeweller hopes to emulate high-fashion site Net-a-Porter.

Coopers Jewellers is preparing to unveil a new website that it says will be “more like Net-a-Porter”.

The Devon jeweller currently sells its range of antique and modern jewellery and watches online at, as well as its stores in Barnstaple and Bideford, but feels that a refreshed website will help it to attract more customers.


Coopers Jewellers owner David Bruce said: “High street shopping is no longer the thing now. We already sell online but we don’t sell enough, so we want to refresh the website and make it more inviting.”

Bruce has already contracted a web company to do the job and the new site should launch within the month. New features on the site will include better-quality imagery and a more customer-friendly and enticing landing page.