Cred honoured with PEAB supply chain award

Company awarded for fully transparent process from mine to consumer.

Cred Jewellery has scooped the Lloyds TSB People and Envionment Business award (PEAB)  for its fully transparent supply chain.

The ethical jewellery company was given the top honour at the awards, which champions businesses large and small that are making positive contributions to people and the environment.

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The award comes in the same year that Cred has launched the world’s first Fairtrade silver to the UK market, creating the first fully transparent supply chain in jewellery from mine to consumer.

The company was shortlisted alongside clothing company and retailer Patagonia.

Cred was recognised for its involvement in the introduction of Fairtrade standards for precious metals and its contribution of more than $100,000 (£65,000) in Fairtrade premiums to the mining community in Peru to invest in healthcare, education and welfare.

The company’s jewellery designer Annabel Panes and its media manager Niki Clarke collected the award at ceremony on May 7.

The awards’ panel was chaired by Leo Johnson, a partner at PricewaterhouseCoopers’ sustainability and climate change team. He said: "The PEA Business Awards is about individuals and businesses armed with the intent to do things differently. We have a truly inspiring set of winners."



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