Cred Jewellery celebrates 20 years in business

Nouveau Ear Jackets

Cred Jewellery is celebrating its 20th anniversary with the launch of the Nouveau collection this September.

To mark the 20-year milestone, the ethical jeweller has gone back to its roots for the latest range – re-inventing its original Fairtrade silver collection.

Cred Jewellery launched in 1996 and was a founding member of the Alliance for Responsible Mining. As a company of many firsts, Cred is continually looking for ways to stay at the forefront of Fairtrade. To name a few of Cred’s first, the jeweller was the first to use Fairtrade silver, first to have a transparent supply chain and first to use known origin gold.

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This new anniversary celebration collection cements the company’s commitment to Fairtrade jewellery as it looks to bridge the gap between its ethical values and striking designs.

The Nouveau collection comprises three necklace designs with a matching bracelet, ring and earrings, all of which feature the same deco leaf inspired design using clean fluid lines to represent freedom and movement.

Highlights of the collection include a striking three-dimensional pendant and on-trend ear cuff that add a modern twist to the sophisticated pieces. As well as traditional studs, there is a versatile two-in-one earring design that can be worn as studs or drop earrings featuring a double layer of the leaf motif.

All the pieces are made using Fairtade silver from Peru. Prices for the Nouveau collection range from £45.00 – £95.00.

Tags : CREDcred jewelleryethical jewelleryFairtradefairtrade goldfairtrade jewelleryfairtrade silverNouveau

The author Stacey Hailes

Editor, Professional Jeweller

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