Cred Jewellery has secured five high-quality retailers for its first wholesale silver jewellery collection.

The Fairtrade brand showcased its wholesale silver jewellery offering at the CMJ Spring Trade event last month and is delighted to report it reached its target number of retail partners.

Cred will roll out its Signature and Iconic collections to stores in the coming weeks, providing traceable gemstone jewellery and interchangeable charms, all crafted in Fairtrade silver with RRPs from £49.


Cred Jewellery managing director, Alan Frampton, comments: “The support of the CMJ and its retail members has been fantastic. They understand that Fairtrade precious metals and traceability are front-of-mind for many consumers, and being able to offer beautifully-designed Fairtrade jewellery in store sets them apart from the competition. We secured some brilliant retail partners for our Signature and Iconic collections at the recent CMJ Trade Event, and look forward to speaking further with those ready to work with Fairtrade precious metals.”

Drakes in Plymouth and W.R. Bullen in Norwich are among the independent jewellers to be taking on Cred’s silver collections.

W.R. Bullen senior sales consultant Laura Harris says: “Having discussed Fairtrade gold and silver with Alan Frampton previously, as well as stocking their wedding rings for several years, we have been very keen to add the jewellery collection.

“It is important for us to try to ensure honesty from the mines to our shop window, and we know Cred Jewellery will keep their ethical principles the top priority in years to come. We are extremely excited to start showing the jewellery to our customers and will be promoting it via social media in the coming months.”

W.R. Bullen also hopes to host a weekend-long store event this summer to promote Cred Jewellery’s Fairtrade silver collections, and plans to add Liz Earl’s Botany collection to its offer in the coming months, which is crafted in partnership with Cred Jewellery.

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Editor, Professional Jeweller