Pearl brand’s CarbonNeutral products to be sold in Chichester store.
Jersey Pearl is set to launch its collections at the UK’s leading ethical jeweller CRED Jewellery in Chichester next month, with its selection of CarbonNeutral pearl jewellery.
CRED was the first jeweller to use gold with a traceable supply chain, and launched a website dedicated to the sale of ethical jewellery several years ago. CRED’s founder and Fairtrade gold campaigner Greg Valerio has welcomed Jersey Pearl to the store.
The brand says it is "delighted" to be working alongside Valerio, whom it calls a leading voice in the industry.
Jersey Pearl aims to highlight the environmental benefits of pearl farming and the threats posed to it by climate change, and offers a selection of CarbonNeutral pearls. The company offsets the carbon footprint of their pearls by supporting green energy projects, which include the run-of-river hydro station in the Guizon district of China which provides sustainable energy to this developing area close to where Jersey Pearl’s pearls are farmed.
The brand has also worked on a recently-launched collection by ethical jewellery designer Anna Loucah. Jersey Pearl and Loucah collaborated on its Fiore della Notte collection, an entirely ethical range crafted with recycled gold sourced through Hoover & Strong, fair mined rubies from Ruby Fair and and CarbonNeutral Akoya pearls.
CRED will unveil its collection of Jersey Pearl designs in-store and online in November.