Cupitt Jeweller is hosting a silent auction to raise money for Motor Neurone Disease Association.

The cause is close to the independent jeweller’s heart, as previous owner, Simon Cupitt, passed away five years ago after a long battle with an aggressive form of motor neurone disease.

To raise funds for the charity, a diamond ring been donated by a customer is being auctioned, with the Bromsgrove jeweller asking redisents, ‘How much is the ring in the window?’


Cupitt Jeweller is calling on local residents to bid for the pre-loved item through its silent auction.

Crafted in 9ct white gold, the half eternity ring features a round brilliant baguette of diamonds in a bar setting, and is currently on display in the jeweller’s store window.

Local residents are able to bid for the pre-loved in person at the shop or via the jewellery retailer’s Facebook page.

Shop manager Amy Franklin told local newspaper Bromsgrove Standard: “Thanks to the generosity of one of our customers we are hoping to raise a nice amount for the charity.

“We’ve never done anything like this before but we are hoping for plenty of bids.”

Biddings close at 5pm on Sept 29.

The ring will be sold to the highest bidder, with all proceeds being donated to the Motor Neurone Disease Association.

The winning bidder will be notified on October 2.

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Editor, Professional Jeweller